In the context of marketing fitness services, which option would be considered a web-based marketing resource?

• A. Printed brochures
• B. In-person demonstrations
• C. Door-to-door visits
• D. Social media posts

Answer: (D)

Online marketing resources are those delivered over the internet, allowing broad reach and interaction. Social media posts sit squarely in this space because they are published online, accessible from devices, and enable ongoing engagement, sharing, and measurement. They can target specific audiences, track responses, and adapt quickly based on feedback, which are hallmarks of web-based marketing.

Printed brochures, in-person demonstrations, and door-to-door visits are all offline methods requiring physical presence or distribution, so they don’t qualify as web-based resources.